Pakistani mobile phone market is one of the most competent markets. Though the history of mobile phones in Pakistan is not very old. But the market is completed saturated with big players like Nokia mobiles etc. If we go 2 to 3 years back so it seems back then that there is no capacity for any company to come here and do business. But in recent times a new company came in and apparently is currently dominating the market just like any other company do. It is none other than Qmobiles. Nobody ever predicted that Qmobiles would succeed in Pakistani market. And some experts even thought that it will be another entrant in Pakistan like Chinese mobile. But surprisingly it happened absolutely opposite of this and nowadays we can
identify so many people living around us using Qmobiles like any other brand. In this article I will be discussing some very basic reasons that make them successful in Pakistan.
The very first reason is that they are incredibly affordable. Pakistan is a country where large number of people does have a wish to keep a cell phone, but they do not afford a good cell phone and unlike other countries they do not have carriers who provide contract based cell phones. As a matter of fact if we search out the market you will realize that how expensive cell phones are there in the market. A good Sony Ericson phone or an iphone Smartphone is not affordable for all of us. But Qmobiles on the other hand is very inexpensive. Nobody including me ever imagined that a full equipped Android Smartphone can be bought in as low as 7k. Qmobiles have recently launched a complete range of android smart phones which is getting immense response in Pakistan because of their quality and price.
Authorize Support Centers:
Another big reason for Qmobiles success is its local repair and warranty system. Mobile phones are very sensitive technology and they are very likely to have problems, and if you are using any international mobile phone brand that you most likely have to get it done from an unauthorized or semi-authorized repair shop. But if you have a Qmobiles, and there is anything occur to it you can get it done locally from an authorize repair lab, whether your phone is in warranty or not.
Comprehensive Product line:
Another big reason for their success is that they have a very big and comprehensive product line, which almost covers every type of user in Pakistan. We can differentiate people living in Pakistan on the basis of classes, likes and dislikes etc. Qmobiles seems to be considering every class and every possible like and dislike. By collaborating with Swarovski crystal and Yamaha they have launched two cell phones, one which were completely targeting females and got very intense response as well, and another which was completely designed for music lovers with an in built Yamaha music player. Apart from smart phones and these specifically designed phones they have a very cheap line as well which is very affordable for all the lower middle class. E786 is one of the most famous phones when it comes to cheap mobile phones. While concluding this all I would say that without any doubt Qmobiles came up with a sustainable strategy. And judging from this success I would say that in future we can predict more companies coming in.